Quote by Marshall Field

Goodwill is the one and only asset that competition cannot undersell or destroy.

Goodwill is the one and only asset that competition cannot u

Summary

This quote highlights the value and importance of goodwill in any competitive environment. Goodwill refers to the positive reputation, trust, and positive relationships built by a business or individual with its customers, clients, and stakeholders. Unlike physical assets or price-based competition, goodwill cannot be easily quantified, replicated, or undermined by competitors. It represents the intangible but invaluable asset that businesses can cultivate through factors such as excellent customer service, ethical practices, and a strong sense of community. Goodwill strengthens a company's resilience, customer loyalty, and longevity, making it an asset that cannot be easily devalued or destroyed by competitive forces.

Topics

Business

By Marshall Field

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