Doing a great job and not meeting the customer's objectives is as useless as doing a poor job within the customer's objectives.

Summary

This quote emphasizes the idea that simply performing well or putting in great effort is not enough if it does not align with the desired outcomes of the customer. Merely meeting the customer's objectives is equally futile if the quality of work is subpar. In any endeavor, it is important to not only strive for excellence but also to understand and deliver what the customer truly requires. Ultimately, the success of any project or job depends on achieving the customer's objectives while maintaining high standards of performance.

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