Great speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are yielded up inevitably, as part of the natural expression of the text. They are part of the tapestry, they aren't a little flower somebody sewed on.

Summary

This quote suggests that in contemporary society, speech technicians focus primarily on creating catchy soundbites without considering the overall message and context of the speech. The problem lies in their failure to recognize that impactful soundbites naturally emerge as a result of the text's genuine expression, rather than being intentionally manufactured. The quote emphasizes that great soundbites are an integral and organic part of the speech, seamlessly woven into its fabric rather than being superficial additions.

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