Quote by Jonathon Ive

Itâ€™s very hard to design something that you almost do not see because it just seems so obvious, natural and inevitable.

Itâ€™s very hard to design something that you almost do not

Summary

This quote highlights the challenge of creating designs that are intuitive and seamless. When a design is executed seamlessly, it can often go unnoticed because it blends so well with our expectations and needs. This presents a unique difficulty for designers, as their goal is to create something that feels natural and easy to use. Despite the apparent simplicity, the quote suggests that achieving this level of design excellence requires careful attention to detail and a deep understanding of user expectations.

By Jonathon Ive

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