Quote by Morris Hite

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.

The headline is the most important element of an ad. It must

Summary

This quote highlights the significance of crafting impactful headlines in advertising. It emphasizes that the headline should capture the attention of the reader and make a promise of a credible advantage. Its wording should be memorable, ensuring it leaves a lasting impression on the audience. Ultimately, the quote emphasizes the crucial role that a compelling headline plays in effectively communicating the key message and attracting potential customers.

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