Quote by Morris Hite
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Summary
This quote highlights the significance of crafting impactful headlines in advertising. It emphasizes that the headline should capture the attention of the reader and make a promise of a credible advantage. Its wording should be memorable, ensuring it leaves a lasting impression on the audience. Ultimately, the quote emphasizes the crucial role that a compelling headline plays in effectively communicating the key message and attracting potential customers.
Topics
Advertising
By Morris Hite