Quote by Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Ideally, advertising aims at the goal of a programmed harmon

Summary

This quote suggests that advertising is intended to create a sense of unity and coherence among the various desires, goals, and pursuits of individuals. By utilizing traditional methods as well as advancing technology, it strives towards a future where a shared consciousness exists within society. In essence, the quote highlights the ambition of advertising to establish a harmonious connection and understanding between people, ultimately facilitating a sense of collective identity and purpose.

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By Marshall McLuhan

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