Summary
This quote emphasizes the modest and practical lifestyle of Ikea people. It suggests that those who identify with Ikea's brand values and principles do not prioritize wealth, status, or extravagance. Instead, they value simplicity, frugality, and functionality. They are characterized by their choice of unpretentious cars and affordable accommodations, reflecting a preference for practicality over showing off. This quote implies that Ikea people take a humble approach towards their material possessions and prioritize practicality and sustainability over luxury and extravagance.