Quote by David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

The most important word in the vocabulary of advertising is

Summary

This quote emphasizes the significance of testing in advertising. It suggests that by engaging in consumer testing for both the product and the advertising itself, businesses can pave the way for success in the marketplace. Testing allows companies to gain valuable insights and feedback from their target audience, helping them refine their strategies and make necessary adjustments before launching their product or campaign. By prioritizing testing, businesses can minimize risks, optimize their marketing efforts, and increase their chances of achieving favorable results in the competitive marketplace.

Topics

Business

By David Ogilvy

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