Quote by Lev Grossman
I've drunk Amazon's free Diet Coke. Nothing makes more sense to me than a company trying to make bookselling into a profitable business. I'm not anti-Amazon, and I'm not pro-publishers either. I'm pro-books.
This quote expresses support for Amazon's attempts to make bookselling a profitable business. The speaker acknowledges that they are not against Amazon specifically, nor are they firmly supportive of publishers. Instead, their main focus is on being supportive of books themselves. The quote implies that the speaker values the idea of books being made accessible and profitable, regardless of the specific entities involved in the process.
All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly not constructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.