Quote by Leo Burnett
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Summary
This quote emphasizes that it is relatively easy for anyone to create a poorly thought-out or ineffective advertisement. However, it takes genuine talent and wisdom to recognize a well-crafted advertisement and resist the temptation to make unnecessary changes or tampering that may diminish its effectiveness. In other words, not interfering with a good ad is a sign of true genius in the realm of advertising.
Topics
Advertising
By Leo Burnett