Quote by Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

I've learned any fool can write a bad ad, but it takes a rea

Summary

This quote emphasizes that it is relatively easy for anyone to create a poorly thought-out or ineffective advertisement. However, it takes genuine talent and wisdom to recognize a well-crafted advertisement and resist the temptation to make unnecessary changes or tampering that may diminish its effectiveness. In other words, not interfering with a good ad is a sign of true genius in the realm of advertising.

Topics

Advertising

By Leo Burnett

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