Quote by Sendhil Mullainathan
January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.
This quote highlights the relevance of studying behavioral economics in the month of February, following New Year's resolutions made in January. It suggests that January is a good time to observe self-control as people commit to their resolutions, while February provides an opportunity to analyze the reasons behind the failure of many of these resolutions. By studying why people struggle to maintain their resolutions, behavioral economists can gain insights into the challenges and influences that impact decision-making and behavior change.
I often talk with other actors about that time when you've just finished a job, because I think you do take on the characteristics of some of the characters you play. Sometimes it can be a great thing and sometimes it's a bit haunting because you're not quite sure how to leave it on set. My dad talks about it as being 'de-personalised.'