Quote by Sendhil Mullainathan

January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.

January is always a good month for behavioral economics: Few

Summary

This quote highlights the relevance of studying behavioral economics in the month of February, following New Year's resolutions made in January. It suggests that January is a good time to observe self-control as people commit to their resolutions, while February provides an opportunity to analyze the reasons behind the failure of many of these resolutions. By studying why people struggle to maintain their resolutions, behavioral economists can gain insights into the challenges and influences that impact decision-making and behavior change.

By Sendhil Mullainathan

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