Quote by Scott McCallum

It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.


It just happened that the course of the campaign went negati

Summary

This quote suggests that during a campaign, the strategy shifted from positive campaigning to negative campaigning for a brief period. However, tracking poll numbers showed that this change had a negative impact on public perception. The quote implies that negative ads can have an adverse effect on a campaign, as the public tends to respond unfavorably to them.

Topics

Positive
By Scott McCallum
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