To me, we're marketing hope.

Summary

This quote suggests that the role of marketing is not just about selling products or services, but about offering hope to consumers. It implies that through advertising and communication, marketers can create a sense of optimism, possibility, and positive change in the lives of their target audience. By positioning their brand as a solution to problems, marketers provide hope that their products will fulfill desires, solve issues, or enhance overall well-being. This perspective highlights the emotional aspect of marketing and emphasizes its potential to inspire and empower individuals.

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