Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

Summary

This quote highlights the lamentable shift in the film industry, where marketing has surpassed the significance of storytelling in determining the value of a film. It suggests that films are now primarily created as commodities for consumerism, rather than as meaningful contributions to our cultural heritage. This observation holds true not only in specific regions but has become a pervasive trend globally. The quote implies a sense of sadness and concern for the diminishing emphasis on the artistry and cultural impact of films in favor of commercial viability.

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