Quote by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Summary
This quote by Marshall McLuhan emphasizes that the impact of a medium or technology extends beyond its content, essentially arguing that the medium itself shapes and influences the messages conveyed. McLuhan suggests that the way we communicate and engage with different mediums, such as television, smartphones, or the internet, affects our personal and social lives more profoundly than the specific information or content they deliver. Each medium introduces a new scale of interaction and changes the dynamics of our daily affairs, ultimately influencing the consequences and outcomes we experience on both individual and societal levels.
Topics
Media
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