Quote by Lawrence Eagleburger
We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice.
Summary
This quote emphasizes the importance of changing the perception of a company or organization to reestablish trust and demonstrate a genuine commitment to help. It suggests that effective advertising should convey the message that the entity is present, responsive, and willing to offer valuable assistance. Moreover, it highlights the significance of actually delivering on promises and providing accurate guidance when called upon for help. The quote captures the essence of building credibility and showcasing expertise through actions, ultimately aiming to positively impact relationships with U.S. businesses.