Quote by Simon Mainwaring
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Summary
This quote emphasizes the importance of having a comprehensive understanding of the role social media plays in today's rapidly evolving digital landscape. While there are numerous social technologies and platforms emerging continuously, it is essential not to get overwhelmed by the specifics. To bring about meaningful change, particularly within large, hierarchical organizations, it is crucial for companies to grasp the overarching significance of social media and how it can reshape their operations. By recognizing this new role and adapting accordingly, organizations can effectively navigate the social media landscape and seize its potential for transformative impact.