Quote by Francis Ford Coppola
When newspapers started to publish the box office scores of movies, I was horrified. Those results are totally fake because they never include the promotion budget.
Summary
This quote expresses the speaker's disapproval of newspapers publishing movie box office scores. The speaker believes that these scores are misleading and "fake" because they fail to consider the promotion budget associated with the movies. The implication is that the box office scores presented in newspapers do not give an accurate representation of a movie's success, as it disregards the financial investment made in advertising and marketing campaigns.