Quote by Jonathon Ive
Very often design is the most immediate way of defining what products become in people's minds.

Summary
This quote emphasizes the significance of design in shaping people's perceptions and understanding of products. It suggests that the design of a product is crucial in determining how it is perceived and remembered by consumers. Design has the power to create a lasting impression, as it communicates the essence and purpose of a product in a visually compelling and easily understandable manner. In this way, design plays a vital role in influencing consumer behavior and establishing a strong brand identity.
By Jonathon Ive