Quote by Simon Sinek

People don't buy what you do, they buy why you do it.

People don't buy what you do, they buy why you do it.

Summary

This quote signifies the importance of emphasizing the purpose or motivation behind our actions rather than simply highlighting the actions themselves. It suggests that understanding the underlying "why" behind someone's actions influences people's decisions to support or connect with them. When individuals or companies convey a genuine and compelling reason for their endeavors, it resonates with others on an emotional level, leading to stronger connections and greater brand loyalty. In essence, by articulating the "why," we can appeal to people's values and beliefs, ultimately influencing their purchasing decisions.

Topics

Apple Ted Talk

By Simon Sinek

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