Summary
This quote signifies the importance of emphasizing the purpose or motivation behind our actions rather than simply highlighting the actions themselves. It suggests that understanding the underlying "why" behind someone's actions influences people's decisions to support or connect with them. When individuals or companies convey a genuine and compelling reason for their endeavors, it resonates with others on an emotional level, leading to stronger connections and greater brand loyalty. In essence, by articulating the "why," we can appeal to people's values and beliefs, ultimately influencing their purchasing decisions.
By Simon Sinek
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