Quote by Benjamin Franklin
If you would persuade, you must appeal to interest rather than intellect.
Summary
This quote suggests that when trying to persuade someone, it is more effective to appeal to their personal interests and desires rather than relying solely on rational arguments and logical reasoning. It highlights the importance of understanding the motivations and needs of the person being persuaded, as appealing to their self-interest is more likely to provoke a positive response and influence their decision-making. By focusing on what matters to the individual, persuasion becomes more successful and influential.
Topics
Persuasion
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