Quote by Edward R. Murrow
To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.
Summary
This quote highlights the importance of credibility and truthfulness in being persuasive. It suggests that in order to have a persuasive impact on others, we must first establish believability. To achieve believability, we need to convey credibility, which in turn requires us to always be truthful. Honesty and credibility play significant roles in capturing the trust and confidence of others, making it more likely for them to be persuaded by our ideas or arguments. Ultimately, the quote suggests that persuasion without truthfulness and credibility is ineffective.
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