Quote by Roland Barthes
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
Summary
This quote suggests that society often prioritizes and glorifies lofty values such as truth, progress, and joy over the pursuit of simple pleasures. The speaker notes that desire is emphasized and celebrated more frequently than the fulfillment of pleasure. It implies that desire, which drives ambition and aspirations, is given more attention and importance than the contentment found in ordinary happy experiences.