Political consultants are pugilists, masters in the dark art of negativity. Which is why it's surprising to hear Democrats such as Steve McMahon and Republicans like Rich Galen urging their presidential candidates to be more, well, positive.

Summary

This quote acknowledges the general reputation of political consultants as skilled practitioners of negative campaigning. Thus, it emphasizes the surprising nature of Democrats like Steve McMahon and Republicans like Rich Galen urging their presidential candidates to adopt a more positive approach. It implies that these consultants typically advocate for negativity, making their call for positivity a departure from the norm. This observation highlights the potential shift in political strategy and suggests that these consultants recognize the potential benefits of a positive campaign strategy.

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