Political folk talk a lot these days about 'messaging' - a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive - i.e., 'Our messaging is designed to show we care.'

Summary

This quote highlights the use of the term 'messaging' in politics. The term refers to the deliberate framing and portrayal of political efforts by parties and politicians. The quote suggests that 'messaging' is seen as a positive strategy that aims to project a caring attitude. It implies that political actors focus on how they present their actions and policies to the public, with the goal of fostering a favorable perception and winning support.

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