Quote by Samuel Johnson

Promise, large promise, is the soul of an advertisement.

Promise, large promise, is the soul of an advertisement.

Summary

This quote emphasizes the importance of making bold promises or claims in advertisements. It suggests that a promise, if grand enough, can captivate and engage the audience. By highlighting the soul of an advertisement, it implies that a promise is the driving force behind its effectiveness. Therefore, advertisers are encouraged to make persuasive and impactful promises in order to grab consumers' attention and entice them to engage with the product or service being advertised.

Topics

Advertising

By Samuel Johnson

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