Summary
This quote suggests that when a refusal or rejection is made quickly and decisively, the resulting disappointment is lessened. By being prompt in delivering a refusal, the person seeking acceptance reduces the anticipation and hope of the other person, resulting in a diminished level of disappointment. The idea is that prolonging the process of rejection only builds up expectations, increasing the eventual disappointment when the refusal is finally communicated. Therefore, addressing and rejecting an idea or request promptly is believed to minimize the negative impact on the person being refused.