Quote by Peter Drucker

The purpose of a business is to create a customer.

The purpose of a business is to create a customer.

Summary

This quote suggests that the ultimate goal of a business is not just to make money or produce products, but to attract and retain customers. The success of a business depends on its ability to identify the needs and desires of customers and offer products or services that fulfill these demands. By focusing on the customer, businesses can build a loyal customer base and generate revenue. This quote emphasizes the importance of customer-centricity and the notion that customers are the driving force behind a business's existence and growth.

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By Peter Drucker

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