Quote by Daniel J. Boorstin

We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

We read advertisements to discover and enlarge our desires.

Summary

This quote suggests that advertisements play a significant role in shaping our desires and consumer behavior. It implies that advertisements have the power to create and amplify our wants and needs, often convincing us that we desire certain products or experiences that we were previously unaware of. The quote also emphasizes the eagerness with which individuals seek out these advertisements, demonstrating our readiness to be influenced and discover new cravings through marketing messages.

Topics

Advertising

By Daniel J. Boorstin

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