Quote by Robert McChesney

The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio in fact it pays the bills.

The relationship between the media owner, their relationship

Summary

This quote highlights the complex dynamic between media owners, audiences, and advertisers. It suggests that media owners have a symbiotic relationship with both people and advertisers. While audiences are important for media owners, it emphasizes that advertisers play a crucial role in sustaining the financial aspect of media, particularly in the context of radio. The quote suggests that the revenue generated through advertising is significant in ensuring the operation and economic viability of radio stations. Therefore, the relationship between media owners and advertisers is portrayed as essential for the sustainability of the industry.

Topics

Relationship

By Robert McChesney

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