Quote by Daniel Kahneman
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Summary
This quote emphasizes how repeated exposure to falsehoods can lead people to believe them, as familiarity can create the perception of truth. Authoritarian institutions and marketers have long recognized this tendency and have historically used it to their advantage. By constantly repeating misinformation or false claims, they exploit people's difficulty in distinguishing between what is familiar and what is truly accurate. This highlights the importance of critically evaluating information and not blindly accepting it based solely on its repetition.
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