Quote by Umberto Eco
Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used to tell at all.
Summary
This quote highlights the essence of the discipline of semiotics, which is the study of signs and symbols and their interpretation. It suggests that semiotics is concerned with understanding all forms of communication that have the potential to deceive or manipulate, asserting that anything that cannot be used to tell a lie cannot be used to tell the truth either. In essence, it emphasizes that communication, whether truthful or deceitful, relies on the same fundamental semiotic principles.
By Umberto Eco