Quote by Anonymous

If the service is free, the product being sold is you.

If the service is free, the product being sold is you.

Summary

This quote suggests that when a service is offered to users for free, the true commodity being exchanged is their personal information and data. Many digital platforms and social media sites provide free access to their services, but, in return, collect and analyze user data to monetize it through targeted advertising, market research, or other means. Therefore, users should be aware that they are the product being sold to advertisers, and their information is valuable currency driving the business model of free services.

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