Quote by Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Summary
This quote suggests that in today's social business marketplace, brands are compelled to connect with consumers on a deeper and more meaningful level. Instead of purely transactional relationships, brands are now expected to align themselves with causes or core values that resonate with consumers. This often involves engaging in non-profit activities that aim to make a positive difference in society. Essentially, brands must demonstrate a genuine commitment to something beyond profit, demonstrating social responsibility and provoking positive change.
Topics
Business
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