Quote by Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Summary
This quote suggests that the form of media or the medium used for communication has a stronger influence on shaping societies than the actual message or information being communicated. It implies that the way in which people communicate, whether through oral traditions, written texts, or digital platforms, has a greater impact on society's values, behaviors, and structures than the specific content they share. Essentially, the quote highlights the role of communication technology and channels in shaping societal development and dynamics.
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