Quote by Marshall McLuhan

A successful book cannot afford to be more than ten percent new.

A successful book cannot afford to be more than ten percent

Summary

This quote suggests that in order for a book to be successful, it shouldn't deviate too far from familiar or established ideas or concepts. It implies that innovation and novelty should be limited to around ten percent, while the remaining ninety percent should encompass elements that readers are already familiar with and can relate to. This ratio ensures that a book appeals to a wide audience by striking a balance between originality and familiarity, ultimately increasing its chances of success.

Topics

Reading

By Marshall McLuhan

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