Quote by David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
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Summary
This quote suggests that the most effective advertisements stem from personal experiences. The author believes that their best ad creations have been inspired by their own real-life encounters. They argue that ads reflecting genuine personal experiences are perceived as authentic, trustworthy, and capable of influencing others persuasively. By drawing from real-life encounters, advertisers can establish a connection with their audience, enhancing the ad's impact and resonance.
Topics
Experience
By David Ogilvy