Quote by Marc Ostrofsky
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Summary
This quote highlights the limitation of traditional horizontal search engines in effectively identifying the target audience and industry of a page or website. Unlike horizontal search engines, vertical search engines are designed to address this issue by employing more specific criteria and, in some cases, human input. Vertical search engines can categorize websites based on niche or industry, thereby enabling users to find more targeted and relevant results. This distinction emphasizes the advantage of using vertical search engines when seeking information tailored to specific interests or industries.
Topics
Design
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