Quote by Michael E. Gerber

The true start-up of a business is what happens before you start-up.


The true start-up of a business is what happens before you s

Summary

This quote suggests that the foundation for a successful business is built in the planning and preparation stages, before the actual launch. It emphasizes the importance of careful research, strategic thinking, and diligent preparation in laying the groundwork for a business venture. Just having a great idea is not enough; it is the pre-launch actions, such as market analysis, devising a solid business plan, building relationships, and acquiring relevant skills and knowledge, that set the stage for a successful startup. This quote encourages potential entrepreneurs to focus on the pre-startup phase to ensure a strong start and increase the chances of long-term success.

By Michael E. Gerber
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