Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.

Summary

This quote emphasizes that an artist's worthiness should not be judged by the subject matter of their work. It suggests that even if the French painter Watteau portrayed mundane objects like a fascia board (a signboard), it does not diminish his artistic skills or talent. Similarly, it argues that a business like Sainsbury's can maintain its effectiveness and success by creating advertisements that are enjoyable and informative, rather than resorting to condescending or exploitative tactics. In both cases, the quote challenges preconceived notions and encourages a more open-minded perspective.

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