Quote by James Collins
The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.
Summary
This quote emphasizes the importance of aligning technological advancements with an organization's core purpose or "hedgehog concept." It encourages individuals to question whether a technology is directly relevant to their organization and if so, to focus on becoming pioneers in applying that technology in a way that supports their core purpose. By doing so, the quote suggests that organizations can better leverage technology to support their unique strengths and goals, rather than simply adopting new technologies for the sake of novelty.