The whole kiss-and-tell thing is a negative approach that often happens in a World Cup. We will see negative stories about the players and it can affect their confidence and the overall performance of the national team on the pitch, let alone the bid to actually stage the competition.

Summary

This quote suggests that the act of publicly revealing private information, particularly romantic or scandalous encounters, can have detrimental effects on players and national teams during a World Cup. Such negative stories can harm player confidence, performance on the field, and potentially even the country's bid to host future competitions. It's implying that the focus should remain on the game itself rather than indulging in sensationalist gossip.