Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back.

Summary

This quote emphasizes the importance of prioritizing customer satisfaction above all else. The company views its customers as integral parts of the organization and encourages them to freely provide any criticism regarding their products or services. By offering practical and tested merchandise at fair prices and treating customers with respect and empathy, the company believes they will foster loyalty and ensure the customers continue to return. The quote highlights the understanding that customer feedback is valuable and can guide the company towards continuous improvement and growth.

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