Quote by Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

The work of an advertising agency is warmly and immediately

Summary

This quote highlights the essence of the advertising industry, emphasizing its focus on the human element. Unlike the production of tangible goods, advertising agencies engage with the intangible aspects of human needs, desires, aspirations, and ambitions. The quote suggests that advertising cannot be mechanized or mass-produced because it requires a personal touch and understanding of people's thoughts and emotions. In essence, it underlines the human connection and empathy that lies at the core of effective advertising.

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