Quote by Terry Semel
Yahoo! is the only company with both scale and leadership in branded and search advertising.
Summary
This quote suggests that Yahoo! is unique in the sense that it possesses a strong presence and dominance in both branded and search advertising. It highlights the company's expansive reach and successful positioning within the advertising industry. By excelling in both areas, Yahoo! is in a favorable position among its competitors as it can effectively cater to advertisers' needs in terms of both brand promotion and search-based advertising, offering a comprehensive solution for advertisers.
Topics
Leadership
By Terry Semel