Quote by Steve Jobs

You've got to start with the customer experience and work back toward the technology - not the other way around.

You've got to start with the customer experience and work ba

Summary

This quote highlights the importance of prioritizing the customer experience in any business or technology endeavor. It emphasizes that businesses should design their products and services based on the needs and preferences of their customers and then use technology to enhance and support those experiences. The quote advises against developing technology first and then trying to fit the customer experience around it, as it may lead to a disconnect between the product/service and the customer's expectations and demands. Ultimately, this quote underscores the significance of putting customer-centricity at the core of business strategies.

Topics

Experience Work Technology

By Steve Jobs

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