Arthur C. Nielsen Quotes

A collection of quotes by Arthur C. Nielsen.

Arthur C. Nielsen was an American market researcher and entrepreneur, born on September 5, 1897, in Chicago, Illinois, and died on June 1, 1980. He established the ACNielsen company, which revolutionized the field of market research by developing innovative methods to measure consumer behavior and preferences. Nielsen's pioneering work included the creation of the Nielsen television ratings system, used to determine audience size and demographics for television programming in the United States. His contributions to the field of market research significantly impacted the advertising industry and led to the development of robust metrics for understanding consumer trends.