The Century of the Self Quotes

A collection of quotes by The Century of the Self.

The Century of the Self is not a person but a highly influential four-part documentary series that explores the rise of public relations and the manipulation of the masses in the 20th century. Created by filmmaker Adam Curtis in 2002, the series delves into the work of psychologist Sigmund Freud's nephew, Edward Bernays, and his role in revolutionizing the field of public relations.

Bernays, considered the father of modern PR, used Freud's theories of the unconscious mind to manipulate public opinion and desires. He believed people could be controlled and influenced by appealing to their irrational subconscious desires rather than their rational thoughts. Bernays's groundbreaking techniques in propaganda and advertising reshaped the consumer culture of the 20th century, influencing political campaigns, shaping public opinion, and promoting individualism and consumerism.

The Century of the Self examines how Bernays's ideas, alongside developments in psychology and advertising, shaped contemporary society and how individuals perceive themselves. The documentary highlights how the self-obsession and constant pursuit of pleasure driven by advertising and PR have undermined the collective sense of community and political engagement.

Over its four episodes, The Century of the Self demonstrates the profound impact of Bernays's ideas and techniques in shaping modern society, ultimately raising questions about the nature of democracy, individualism, and the power of propaganda and manipulation.