Claude Hopkins Quotes

A collection of quotes by Claude Hopkins.

Claude Hopkins (1866-1932) was an American advertising genius and pioneer. Born on December 5, 1866, in Michigan, Hopkins is widely regarded as one of the founding fathers of modern advertising and is credited with revolutionizing the field.

After starting his career as a newspaper reporter, Hopkins entered the world of advertising in the late 19th century and quickly made a name for himself. He believed in the power of scientific advertising and focused on measuring and tracking the effectiveness of various advertising techniques.

Hopkins became renowned for his ability to create compelling advertisements that truly resonated with consumers. He emphasized the importance of research, testing, and direct response techniques to drive results. Hopkins' innovative approach resulted in unprecedented success for his clients, including Schlitz beer and Pepsodent toothpaste.

In addition to his legendary career in advertising, Hopkins was a prolific author, publishing influential books such as "Scientific Advertising" and "My Life in Advertising." These works continue to be referenced and studied by advertising professionals even today.

Claude Hopkins passed away on November 16, 1932, leaving behind a lasting legacy in the advertising industry. His theories and principles remain foundational to modern advertising practices. Hopkins' unwavering belief in research, data, and the power of persuasion continue to shape the way marketing and advertising are approached in the 21st century.