Simon Mainwaring Quotes

A collection of quotes by Simon Mainwaring.

Simon Mainwaring is an accomplished branding consultant, author, and public speaker. Born in Australia, he has gained international recognition for his expertise in the field of social branding and corporate social responsibility. With nearly three decades of experience in advertising, Simon has successfully helped various Fortune 500 companies build meaningful and purpose-driven brands.

After completing his education, Simon started his career in advertising, working for renowned agencies such as Ogilvy & Mather and JWT. During this time, he developed a deep understanding of the power of storytelling and its impact on brand perception and consumer behavior.

In 2009, Simon founded We First, a consultancy firm dedicated to helping companies create a positive social and environmental impact through brand purpose. Through his company, he has partnered with numerous global brands, including Coca-Cola, Nike, and Google, guiding them in leveraging their influence to drive positive change.

Simon is also a bestselling author, with his book "We First: How Brands and Consumers Use Social Media to Build a Better World" receiving widespread acclaim. He is a regular contributor to popular publications like Forbes and The Huffington Post, sharing his insights on brand strategy and social innovation.

Through his public speaking engagements and thought leadership, Simon Mainwaring continues to inspire and educate individuals and organizations on the importance of creating purposeful brands that contribute to society's well-being. His work has made him a recognized authority in the field, shaping the way businesses approach their branding strategies in the modern era.

Any institution faces two basic choices if they hope to spar

Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.

Simon Mainwaring

Hope

Social technology gives leaders a vital new platform with wh

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

Simon Mainwaring

Technology

And if you look at the reality in the United States, where y

And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.

Simon Mainwaring

Food

The simple act of saying 'thank you' is a demonstration of g

The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.

Simon Mainwaring

Experience

Not since the digital revolution in the early '90s has techn

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Simon Mainwaring

Business

Business practices and how we treat the planet are also in d

Business practices and how we treat the planet are also in desperate need of re-humanization.

Simon Mainwaring

Business

It is time for corporate America to become 'the third pillar

It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.

Simon Mainwaring

Change

There is a fundamental shift that social media necessitates

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.

Simon Mainwaring

Business

With the never-ending stream of new social technologies, app

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

Simon Mainwaring

Change

The question remains: which brands will commit to creating a

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

Simon Mainwaring

Change

If capitalism is to remain a healthy, vibrant economic syste

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.

Simon Mainwaring

Society

A world in which government is burdened by historic debt, ph

A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.

Simon Mainwaring

Government

Corporate executives need to re-frame their responsibilities

Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.

Simon Mainwaring

Society

Find the human in the technology. The currency marketers tra

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Simon Mainwaring

Technology

We now see numerous examples of brands working together to a

We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

Simon Mainwaring

Environmental

Companies, to date, have often used the excuse that they are

Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.

Simon Mainwaring

Society

In today's social business marketplace Facebook is one of th

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

Simon Mainwaring

Business

Corporations often partner with government after natural dis

Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.

Simon Mainwaring

Government

We need to develop and disseminate an entirely new paradigm

We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.

Simon Mainwaring

Society

Brands must have a point of view on that purposeful engageme

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

Simon Mainwaring

Education